InsightsOur Mandate: Producing Long-Term Gains

Our mandate is to produce long-term gains rather than quarterly or monthly returns. At BloombergSen, we are in the business of maximizing long-term returns while protecting your principal. We do not focus on reducing short-term volatility as, contrary to conventional finance theory, volatility does not equate to risk. We define risk as the potential for permanent capital impairment and we protect against risk by buying outstanding businesses at prices far below what we believe they are worth. What determines success in our style of investing is not whether an investment made at $10/share moves up or down a dollar in a month, but that it is worth $20/share in five years’ time.